The Marketing Communications Manager, reporting to the Director of School-Based Marketing
Communications in University Marketing and Communication (UMC), will directly support the Division of Student Development (DSD) by strategically developing and executing marketing and communication plans designed to elevate the division’s brand and reach the primary audience of current students, as well as secondary audiences such as faculty, staff, families, alumni, and donors.
The marketing communications manager will work closely with the Vice President for Student
Development, as well as the division’s leadership team, UMC leaders, and other stakeholders to develop and execute strategic marketing and communications plans designed to reach the Division’s primary and secondary audiences.
They will also serve as a marketing generalist assigned by their manager to the areas within the UMC marketing communications model where there is greatest need.
When assigned to a school or marketing communications projects at the discretion of the Director of School-Based Marketing Communications, this position is responsible for working closely with the Director of School-based Marketing Communications and/or school representatives to develop effective communications for target audiences.
Successful candidates will conduct conversations with key stakeholders representing both University and the school/division priorities. This role is responsible for developing plans, setting actionable and measurable goals, and establishing budgets in coordination with the DSD vice president and UMC leadership. Brand stewardship of the school/DSD messaging in relation to Loyola’s mission and vision is expected.
Planning priorities and work effort will be determined in coordination with the Vice President for
Student Development and Director of School-Based Marketing Communications.
Marketing Communications Manager, DSD Responsibilities:
- Strategically develop and execute integrated marketing communications plans and measurable goals designed to:
- Raise the reputation and awareness of the division and its programs.
- Help engage current students, faculty, staff, alumni, donors, and external audiences.
- Align division marketing and communication with institutional brand.
- Steward the brand of the division.
- Meet regularly with the VP and DSD leadership team, attend client-wide and relevant staff
meetings, serve on committees, and participate in the life of the Division of Student
Development. - Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actions.
- Provide strategic oversight and management for digital channels to:
- Create impactful content including but not limited to social media, podcasts, videos,
photos and written testimonials.- Develop and implement a strategy for the division’s social media presence while
also connecting and supporting institutional priorities.
- Collaborate with UMC and division content owners to contribute to email outreach.
- Direct, curate, and facilitate management with Site Content Coordinators of website
content to keep it strategically aligned and updated for all relevant stakeholders. - Collaborate with UMC experts on various analytics software for monitoring and
improving online digital presence.
- Work collaboratively with leadership and colleagues including designers, photographers,
videographers and others, respecting discipline expertise while developing content. - Consult on event promotion/strategy for signature DSD events and major initiatives for
identified targeted audiences. - Help maintain and manage the relationship with student news organizations in collaboration
with UMC Communications Team. - Coordinate crisis communications for the division in collaboration with UMC Communications
Team. - Supervise the hiring and management of student workers and/or freelance assistance needed to support communication and marketing plans.
- Establish budgets in coordination with the division and UMC leadership.
- Support the University's commitment to diversity, equity, inclusion, belonging and antiracism.
- Understand and develop new audience insights to use as criteria when planning,
conceptualizing, and managing development of communications and content and when
prioritizing work. - Other duties as assigned and an understanding that responsibilities for the role may include
working non-traditional hours.
Marketing Communications Manager, Generalist Responsibilities:
- As assigned, fulfill marketing communications responsibilities for the schools and marcom team. Responsibilities may include, but are not limited to, designing and executing marketing
communications plans, creating and implementing event promotion/strategy for signature
events, producing content (articles, photos, videos, social, etc.), managing email
communications, and managing social media. - Collaborate, as needed, with Enrollment (undergraduate and graduate and professional
enrollment management and marketing) and Advancement (alumni and donor relations) efforts by consulting on projects, helping source relevant content, and ensuring brand integrity across all messaging. - Other duties as assigned and an understanding that responsibilities for the role may include
working non-traditional hours.
About Loyola University Chicago
Loyola University Chicago (Loyola or LUC) is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center.
Comprising eleven colleges and schools, Loyola offers over 80 undergraduate and 140 graduate/professional programs and enrolls approximately 16,000 students. Loyola has six campuses across the Chicago metropolitan area, as well as a campus in Rome and guest programs in Beijing and Ho Chi Minh City. The flagship Lake Shore Campus is on the shores of Lake Michigan in the Rogers Park and Edgewater neighborhoods of Chicago, eight miles north of the Loop.
