Associate Director of Marketing Communications
Stritch School of Medicine
Work mode: Hybrid
Office location: Loyola’s Health Sciences Campus in Maywood, Illinois
We are Called to Inspire. Join us. Loyola University Chicago’s University Marketing and Communication (UMC) team seeks an associate director, marketing communications in support of the Stritch School of Medicine.
About the School:
The Stritch School of Medicine is committed to scholarship and the education of medical professionals and biomedical scientists. Our faculty, trainees, students, and staff, are called to go beyond facts, experimentation, and treatment of disease to prepare people to lead extraordinary lives and treat the human spirit in an environment that encourages innovation, embraces diversity, respects life, and values human dignity. To learn more about the school, visit
https://www.luc.edu/stritch/.
About the Position:
The associate director, marketing communications, reporting through UMC’s senior director of school-based marketing communications with a direct responsibility to the dean of the Stritch School of Medicine, will strategically develop and execute marketing and communication plans designed to elevate the school’s brand and reputation among prospective students, faculty, staff, alumni, donors, and external audiences. In coordination with colleagues in UMC, Advancement (alumni and donor relations), and Stritch’s Admissions Office, the associate director, marketing communications is responsible for the public presence of the school and the channels it uses to communicate with and engage target audiences.
It is the responsibility of the associate director, marketing communications to deeply understand how the brand awareness and reputational needs of the Stritch School of Medicine and the vision of the dean can be served through integrated marketing-communications and content/brand storytelling in alignment with the University’s brand and strategic direction. Priorities and work effort will be determined in coordination with the dean.
Responsibilities:
- Strategically develop and execute integrated marketing communications plans and measurable goals designed to:
- Raise the reputation and awareness of the school and its programs
- Help engage prospective students, faculty, staff, alumni, donors, and external audiences
- Align school marketing communications with the University brand
- Steward the brand of the school
- Meet regularly with the dean, attend school-wide and relevant staff meetings, and participate in the life of the school
- Strategize, develop, and implement dean communications, including strategic internal communication to faculty, staff, and students and other strategic executive communication
- Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actions
- Collaborate with Advancement (alumni and donor relations) and Stritch’s Admissions Office by consulting on projects, helping source relevant content, and ensuring brand and school integrity across all messaging
- Provide strategic oversight and management for the school’s digital channels, including social media and website
- As needed, support media relations, crisis communications, and project management for the school in collaboration with UMC staff
- Work collaboratively with leadership and colleagues including designers, photographers, videographers, and others, and respect discipline expertise
- Supervise the hiring and management of student workers and/or freelancers needed to support marketing communications plans
- Establish budgets in coordination with the school and UMC leadership
- Support the University’s and the school’s diversity, equity, and inclusion goals
- Other duties as assigned
Position Requirements:
- Bachelor’s degree (or higher) in communications, marketing, or related field and a minimum of five years of full-time experience in marketing communications, preferably in higher education or healthcare.
- Demonstrated experience creating a marketing communications strategy and executing an integrated marketing communications plan against measurable KPIs
- Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels
- Understanding of media relations
- Basic design skills
- Demonstrated project and organizational management skills and a history of successfully delivering projects
- Experience in web content management systems and relevant design software is preferred
- Familiarity with healthcare, higher education, and/or ad agency models are a bonus
- High degree of professional discretion
About Loyola University Chicago
Loyola University Chicago (Loyola or LUC) is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center.
Comprising eleven colleges and schools, Loyola offers over 80 undergraduate and 140 graduate/professional programs and enrolls approximately 16,000 students. Loyola has six campuses across the Chicago metropolitan area, as well as a campus in Rome and guest programs in Beijing and Ho Chi Minh City. The flagship Lake Shore Campus is on the shores of Lake Michigan in the Rogers Park and Edgewater neighborhoods of Chicago, eight miles north of the Loop.
